Korean culture has taken the world by storm, so it's no wonder so many are eager to visit the birthplace of these global phenomena. Step into the mesmerizing land of K-Pop, K-Dramas, and K-BBQ, where cutting-edge technology stands shoulder-to-shoulder with ancient traditions. Case in point: South Korea is at the forefront of the global beauty industry, producing some of the most innovative skincare products, yet it's also home to unique templestay programs, where visitors can experience the serene life of Buddhist monks.
Delight in Seoul's vibrant 24-hour culture, where you can shop, dine, and find endless entertainment around the clock. Catch a film at the Busan International Film Festival, where Korean movies have gone on to gain widespread acclaim. Discover the natural beauty and serenity of Jeju Island, with its tangerine orchards and striking black lava rock formations, all shaped by the island's temperate climate and volcanic origins. And of course, savor every bite of Korea's delectable cuisine, from bibimbap to bulgogi to tteokbokki, at every opportunity.
